As people make billions of searches annually, often including business intention to find information on products and services, SEO is a critical component of digital marketing. The fundamental goal of SEO is to rank websites, which leads to a wider target audience. Marketers’ major source of web traffic is usually search, which is supplemented by…
If you’re a budding digital marketer or a seasoned pro, you’ve probably looked into the latest digital marketing trends at some point. With the rate of change increasing year after year, every digital marketer must devote time and effort to upskilling and learning. With the new year, digital marketing fans all over the world have…
SEARCH ENGINE OPTIMIZATION: SEO Even while knowing both SMM and SEO aka Search Engine Optimization and using these marketing and optimizing tools is a great bonus, SEO is vastly different from social media marketing. You can’t be a good digital marketing specialist without mastering search engine optimization, in my opinion. So, what is SEO? A…