If you’re a budding digital marketer or a seasoned pro, you’ve probably looked into the latest digital marketing trends at some point.
With the rate of change increasing year after year, every digital marketer must devote time and effort to upskilling and learning.
With the new year, digital marketing fans all over the world have begun to seek and look for the most recent trends.
The importance of storytelling in brand marketing cannot be overstated.
Personalize your business in 2022 if you want to stick out, which involves personalizing data, services, emails, and etc. Personalization turns out to be a hit with customers.
Digital Marketing trends of 2021-2022
- AI Marketing
On our list, this is the most important digital marketing trend. The world has been talking about how Artificial Intelligence will eventually take over all aspects of your life.
AI is a sophisticated system that learns by analyzing large amounts of data on a specific field or topic and identifying the most effective patterns.
2. Voice Search Optimization
There are a few reasons why Voice Search, a capability that we all got with our smartphones around 2014, is exploding this year.
- To begin with, smart speakers are becoming increasingly popular.
- Second, Google boasts that its Voice Search has achieved a 95 percent accuracy rate.
- Finally and most importantly, it is predicted that by 2022, voice results will account for 50% of all internet purchases.
3. Chatbots
Chatbots, an AI-based technology that uses instant messaging to communicate with consumers and site visitors, are expected to be one of the top digital marketing trends in 2021. It is intended for written or auditory communication with customers.
4. Email Marketing
Personalized emails are an excellent approach to reclaim your consumer’s attention and build a lot more engaged customer base.
- Adding a call-to-action button to your emails instead of just a text link can increase click-throughs by 28 percent.
- In the last 12 months, 78 percent of marketers have experienced an increase in engagements (including CTR).
Every organization should strive to make their customers feel special. Personalized emails accomplish this by giving the customer the impression that the company is more than a made-up organization, but rather a group of people who are just like them.
5. Video Marketing
Video marketing is also one of the most popular digital marketing trends in 2021, and it is expected to be so for several years.
One of the challenges posed by marketers in recent years has been displaying long-form texts on mobile screens, as people find it difficult and boring to read them. However, regardless of the technology, a video can communicate the same info considerably more effectively.
Video is indeed a helpful method for reusing and reposting old content, as well as vice versa. On the one side, this entails converting a piece of content, such as a blog article, into a movie.
6. Conversational Marketing
By employing a conversation style communication approach to boost interaction and increase conversions, conversational marketing takes the uncertainty out of providing customers what they want.
Companies may use messaging apps to reach a large audience with quick, tailored communications. 67% of mobile customers are more inclined to revisit to a company’s website if it offers chat feature, emphasizing the need for businesses to prioritize this channel.
7. SEO Social Engine Optimization
SEO has always been crucial for businesses, but as Google’s algorithm gets stronger and the virtual world becomes more competitive, it’s much more essential than ever to focus on tactics to boost your organic visibility. Learn more about SEO in my article on importance of social engine optimization for business rankings.
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